Belief
We work with global corporations like Google, Nikkei and Ford to solve business problems that combine our understanding of AI and data as a material with unique user insight. Our consulting model means guaranteed access to our top team. Our approach is user-centred and lean, showing progress to clients and working with a variety of expert partners.
 
Expertise
Concept Development
Our user-research methods and brand-diagnostics approach invents new IP, products and services. Our global client trust us to invent new ideas for them.
Rapid Experimentation
An iterative approach allows us to quickly prototype concepts for user validation, and communication to all levels of corporate stakeholders.
Data Discovery
Our unique expertise is uncovering and specifying the right data to fuel unique propositions. Our cross-sector experience in finance, mobility, and sports, is invaluable in understanding data as the key material of a 21st century business.
Collaboration
We work with global corporate client teams and a range of external partners to deliver a solution that can grow with the business.
Leadership
Max Gadney
Founder
Former design and product leader at BBC. 20+ years experience creating data-driven products and services. Winner of 11 Webbies and 4 BAFTA awards.
Nick Cross
Chairman
Strategic brand and marketing leader. 25+ years working with organisations through market disruption, including Selfridges, Egg, Tesco, New Look, Co-op and The Guardian.
Mike Gallagher
Design Director
Previously at Dubberley Design in San Francisco with clients such as Amazon, Google, National Geographic and Alere. 13+ years experience, including teaching at Yale, University of Pennsylvania and Rutgers.
Sabih Ali
Commercial Director
Engineer and nanotechnologist from the University of Cambridge. Previously Head of Brand and Digital Analytics for a leading, global software firm. 7+ years experience commercialising digital products.

Would you like to know more?

Get in touch