Predictive wellbeing on labour wards

The Client: NHS

1-to-1 connects patients and carers

We built this service to make it easy for women to get accurate and efficient care when they need it by sending messages to their midwife when they aren’t in the room.

By collecting the right GDPR-compliant data, we can model, predict and prevent anxiety across demographic proxy-users to feed back to real patients.

1-to-1 is a variety of touchpoints including apps for women and midwives, training scripts and ward-level management screens too. The service is currently in trial and aims to roll out across other birth wards, eventually serving other conditions.


To make the pilot as inclusive as possible, we set up an iPod loan program for midwives without a smartphone.


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