The Playbook is how we record and improve our methods – it is a catalogue of updated frameworks and processes that we use to solve design problems.

Dummy copy for dummies

Design is a process of discovering what the parameters of the service should be. You cannot do that without understanding the total truth of the data you are designing with.

Data is a material and to design effectively with it, the designer needs to understand its qualities. Just as a carpenter needs to understand the type of wood, its grain, finish, and knots, so too a designer of data needs to understand the delta, metadata, and structure of any data sets they are designing with.

Many other design companies use generic content to fill their designs as they move through the process. They may use ‘lorem ipsum’ dummy copy or worse still, ‘content here blah blah’. This shows contempt for the subject and clients. It also means that designers are not being mindful of their subject and are failing to design appropriate forms that do justice to that subject.

In any design process, we cannot start until we have a good sense of what data we will be working with. Once we do, this data is then part of every design from sketches through to wireframes, prototypes and the first release.