GDS Performance Platform
for Government Digital Service
“How can we show the efficiency and reach of our products to a broad audience?”
“How do we communicate the most important insights in our audience data?”
Research teams were wasting time making charts in Powerpoint with no time left over for creating deeper insights
Provide tools to highlight analyst insights and automate chart creation
All senior decision makers are now exposed to actionable data
Winner of the Innovation in Data Application award from the Market Research Society
“How do we highlight the most important insights in our data?”
After the Flood designed a platform to visualise, share, and manage the diverse feeds of audience data handled by BBC audience analysts working with products such as iPlayer, Sport, and News.
Stream does three key things: it creates visualisations, provides a method for adding context, and delivers both in the form of a feed. Visualisations are created automatically, freeing up audience analysts to focus on providing insight from the data. The chart annotation function allows analysts to add a layer of extra context to charts. The annotations then appear in the activity feed, highlighting what content is most important.
Users can choose stream view – updates based purely on annotations – or a basic dashboard view. Stream presents the most useful and discussed insights from data by creating a hierarchy meaningful to the business – shown in the activity feed. The first release was created for senior executives in the different product areas of BBC FM. The system was designed to be scalable for future releases and to give more in-depth insight for product managers and content teams.
All examples below use sample data and do not reflect BBC usage data or data from their providers.
The Stream project continues and we’ve created large library of charts and formats which can be extended, based on the core visual framework.