Economist Intelligence Unit interview

Max Gadney was recently interviewed for a report on Big Data by the EIU.

The report looks at many of the big questions around our industry – but our contribution focused on the need to understand the context of use and the needs of the users.

Most big data conferences focus on the technology involved in gathering, storing or analysing data. There is less discussed about how we can present it well – beyond cute infographics.

We’ll reveal the beginnings of a major project soon that illustrates these ideas.