PSFK interview – Infographics vs Visualisation

We recently did an interview with PSFK.

One of the questions asked was about the differences between visualisation and infographics.

Any emerging industry struggles to define what it does – and often the clients don’t really mind. But I think designers should reflect on the differences as many of them are using data visualisation techniques and motifs (interactivity and depth) to make things for an infographic audience (people who want simplicity).

That’s the main thing – read the rest of the interview.